Reach Local Customers With Fraser Valley Media.
Fraser Valley Media is a local marketing partner based in Abbotsford, BC, serving small and medium businesses across the Fraser Valley corridor. Formerly known as Mission City Media, our rebrand reflects a deliberate shift from a print-only mindset to a strategy that combines community publications with digital advertising to help local customers discover your business. We bring together professional website development, locally targeted social media and display advertising, online listings and review tools, and print advertising to help you build visibility across multiple channels.
Our Story in Mission, BC
From Mission City Media to a Regional Marketing Partner
The Mission City Media rebrand to Fraser Valley Media was not a cosmetic change. It was a strategic decision to expand our reach and deepen our commitment to businesses across Mission, Abbotsford, Langley, Chilliwack, Maple Ridge, and beyond. Our roots are in community publishing, and that foundation still matters. Print advertising in community-focused publications like Mount Lehman Living gives local businesses a physical trust signal that digital alone cannot replicate. But we recognized early that a website is where revenue is actually won or lost. That understanding drives everything we build for our clients today. Our marketing team in Mission, BC brings together decades of combined experience across digital strategy, content creation, photography, and technical infrastructure, giving every client access to a level of expertise that was once reserved for much larger organizations.
Who We Are
The Team Behind Your Digital-First Marketing Strategy
Fraser Valley Media is led by three principals who each bring a distinct and complementary skill set to the work. Pamela Hilton-Herar serves as Content Coordinator and Publisher, Ken Herar is our Community Liason
bringing editorial discipline and a deep understanding of community media to every project. JJ Whitley leads digital advertising efforts and brings a background in professional photography, contributing over 30 years of professional experience to the visual and strategic side of client work. Together, the team operates Monday through Friday, 9:00 AM to 6:00 PM, and serves businesses throughout the Fraser Valley with a single goal: to stop your marketing from feeling chaotic and start making your business the obvious choice in your community.
Fraser Valley Media Questions
What People Ask Before Working With Us
Why did Mission City Media change its name to Fraser Valley Media?
The name change reflects the business's broader regional focus. Fraser Valley Media helps local businesses build visibility through community magazine advertising, professionally managed digital advertising, online presence tools, and professional websites. The new name reflects its work with businesses in Mission, Abbotsford, and surrounding Fraser Valley communities.What does working with a full-circle marketing agency mean for a small business?
It means working with a local marketing partner who can coordinate community magazine advertising, paid digital campaigns, online listings and reviews tools, and professional website development. These services can complement one another to help small businesses maintain a consistent presence in their communities.Who are the people on the Fraser Valley Media team?
The agency is led by three principals. Pamela Hilton-Herar is the Content Coordinator and Publisher, overseeing editorial and content strategy. JJ Whitley manages Digital and Social Media and handles professional photography, bringing over 30 years of professional experience to the creative side of client work. Alex Milan serves as Marketing and Technical Consultant with 6 years at GoDaddy and 15 years of broader industry experience, managing the technical infrastructure behind client websites and digital listings. Together they cover the full range of services the agency provides.Which communities does Fraser Valley Media serve?
The agency is based in Mission, BC, and serves businesses throughout the Fraser Valley. Primary markets include Mission and Abbotsford. The extended service area covers Langley, Langley Township, Chilliwack, Maple Ridge, Dewdney, Deroche, and Harrison Mills. Whether a business is in the core of Abbotsford or in a smaller community along the corridor, the team works to build local visibility and consistent brand presence across both digital and print channels.Why does Fraser Valley Media use both print and digital marketing rather than focusing on just one?
Print advertising in community publications like Mount Lehman Living helps introduce a business to local households, while geographically aligned digital campaigns reinforce its visibility online. A professional website and accurate business listings give interested customers places to learn more and get in touch.What hours is the Fraser Valley Media team available?
The team is available Monday through Friday from 9:00 AM to 6:00 PM. The office is closed on Saturdays and Sundays.Can Fraser Valley Media help a business that already has a website or existing marketing?
Yes. Businesses with an existing website can explore managed digital advertising, community magazine placements, and online listing and review tools. Fraser Valley Media can discuss how these options complement the marketing you already have and whether a professional website project would fit your needs.
